What Does It Cost To Gain A New Patient?

Do you really know the cost of acquisition of those new patients?  The cost of advertising, marketing, promotions, t-shirts…and the list goes on.  Add up all those expenses in a month and divide by the number of new evaluations and you have your number.

At the end of the month, or year, those numbers can really add up!  With all that hard work and hard earned money spent, do you know the cost of losing a customer?  Not only do you lose the income from those un-seen visits but it will also cost you 2x the price of new patient acquisition.

I bet you are scratching your head saying huh?  You’ve already done the math to determine new patient acquisition so it will cost you two times that because you’ve already spent “X” amount to acquire this patient AND you have to spend “X” again to acquire a new patient to replace the lost one.

Having a solid understanding of your numbers is key to making informed decisions about your business which will lead to growth and profit.  Do you need more help? Click Here to schedule a FREE consultation to see how PT Clinic Metrics can help!

Andrew Vertson, PT, DPT, ATC
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