Four Resolutions That Should Last All Year

We are two weeks in to 2017, at this point in time more than one-third of those who “set” New Year’s resolutions have stopped them.  The new year is time for a refreshing new start for you and your business.  To help you succeed in 2017 and beyond I wanted to give you 4 easy-to-implement…

Continue Reading →

Do You Know Your Revenue Cycle?

Revenue Cycle Management is the key word of the month in the private practice world, but does the physical therapy practice owner really know what it means?  I bet most owners know the term but don’t really know what it entails.  Revenue Cycle Management is the term used to define the process of revenue from…

Continue Reading →

Three Simple Things To Keep The Patients In The Door

Your marketing is working, new patients are calling and scheduling, but you don’t see a growth in patient visits.  What the heck is going on?  With your metrics programs in place you see the referrals and new patients are matching up, but you notice the average visits per an evaluation are dropping.  What could be…

Continue Reading →

What Does It Cost To Gain A New Patient?

Do you really know the cost of acquisition of those new patients?  The cost of advertising, marketing, promotions, t-shirts…and the list goes on.  Add up all those expenses in a month and divide by the number of new evaluations and you have your number. At the end of the month, or year, those numbers can…

Continue Reading →

What Is Your Cost Of Care?

Have you noticed the increasing trend of payers wanting you, as a physical therapy practice owner, to remain in their network at a reduced, often flat, rate for treatment?  I know for me, and my practices, it has happened left and right. Over the past few years I have seen major players (Anthem, Cigna, United HealthCare)…

Continue Reading →

Do You Stay Awake At Night Worrying About Cash Flow?

Practice owners find it can be a constant struggle to keep a steady cash flow.  This stress can lead to owners waking up in a cold sweat about making their next payroll or rent check.  Inefficient or missing processes, staff issues, and lack of metric insight can tax your clinics health.  Let’s look at a…

Continue Reading →

What Is The TRUE Value Of A New Patient?

Last week I was at a physical therapy marketing and practice development conference in Orlando, Florida.  I love these events because they always get my creative juices flowing and it is a great opportunity to meet like-minded practice owners. During the many marketing discussions, the age old question came up:  what is the value of…

Continue Reading →